Building for the future, with our community
Client: Royal Berkshire NHS Foundation Trust
What we did: Brand Strategy / Graphic Design / Printed Materials & Digital Assets
As the Royal Berkshire NHS Foundation Trust embark on a redevelopment programme, as part of the Government’s pledge to build 40 new hospitals by 2030, end-user involvement was key. A hospital designed for and by the community.
So when they approached us to help them create a consumer facing brand identity for the programme, we knew it had to evoke conversation, community and collaboration.
Using the existing NHS brand guidelines we created a new logo, social media campaign and brand assets – to allow the programme team to engage in community feedback workshops to help design the new hospital development.
The challenge was to create a brand identity that reflected the historical context of an organisation that has been around since the 1800’s whilst looking to the future. The new hospital will be used by generations to come and needed to reflect how younger generations interact with healthcare professionals in this ever-evolving digital era. Community feedback was key to the brief, which inspired the ‘B’ speech bubble as part of the identity.