Services

Design for Business

As the world around us is forever evolving (and faster than ever before) it’s important to keep up to date with consumer trends, and the actions of the people that we continue to design for. Involving people is also key to our decision making and design process, using a person-centred design ethos we look to how consumers use environments and interact with brands. Analysing data, compiling insight reports, examining emerging trends and looking to the future is all part of our strategic planning that forms the basis of insightful design for brands.

Business Team

STRATEGY

Market intelligence is key to a successful brand. Our team of creative strategists offer design-led targeted research, insight driven innovation, brand positioning and sales-optimising marketing strategies.

Strategy, insight

& transformation

  • Insight & consumer-led targeted research

  • Innovation workshops, focussing on end-user feedback

  • Brand safari & on-the-ground research

  • Brand positioning and defining opportunity for growth

  • Actionable sales-optimising marketing strategies

Brand identity

& communications

  • Visual identity & brand conception

  • POS, signage, graphical elements across all physical touchpoints

  • Stationary, packaging & brand collateral

  • Digital content, providing seamless omnichannel brand integration

Brand 

environments

  • Concept creation, through to completion of branded 3D environments

  • Detailed construction drawings, bespoke joinery details and contractor liaison

  • Product sourcing, visual merchandising & installation 

Access 

& inclusivity

  • Accessible design audits & brand review

  • Specialist inclusive design team, inclusive design creation & completion

  • Compliance monitoring & product specification

  • Inclusive design innovation partner

Working with Dan and the team was a delight. We were so excited to see our ideas finally come to life in front of us and we did a little happy-dance when our first box of stationary arrived! Our hand-crafted goods look so professional when they arrive with our customers in our branded packaging.

The Cornish Crafter

Cornwall

Modern Interior
  • Black Facebook Icon
  • Black Instagram Icon

© 2020 by Dan Smith Design Ltd | Registered in England & Wales: 11997789